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Updated: Jan 22, 2023

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About RUOK?



R U OK? is a harm prevention charity that encourages people to stay connected and have conversations that can help others through difficult times in their lives. Our work focuses on building the motivation, confidence and skills of the help-giver – the person who can have a meaningful conversation with someone who is struggling with life. R U OK? contributes to suicide prevention efforts by encouraging people to invest more time in their personal relationships and building the capacity of informal support networks – friends, family and colleagues - to be alert to those around them, have a conversation if they identify signs of distress or difficulty and connect someone to appropriate support, long before they're in crisis.

OUR VISION The R U OK? vision is a world where we're all connected and are protected from suicide. OUR MISSION Our mission is to inspire and empower people to meaningfully connect with those in their world and lend support when they are struggling with life. OUR STORY >>

STATISTICS 8 people take their lives every day in Australia Australian Bureau of Statistics (2020). Causes of Death, Australia, 2019. Catalogue No. 3303.0. Belconnen, ACT For every death by suicide it's estimated 30 people will attempt to take their life Australian Bureau of Statistics (2008). National survey of mental health and wellbeing: summary of results, 2007, Catalogue No. 4326.0, Canberra, ACT 89% of people report knowing someone who has made a suicide attempt  Sanford, R (2016). The Ripple Effect: Understanding the Exposure and Impact of Suicide in Australia, Sydney, Suicide Prevention Australia. ISBN: 978-1-921597-70-1

OUR VISION People are connected People have a sense of belonging, and so are more likely to reach out for help when they are struggling with life. People are protected from suicide People who are struggling with life are supported by the people around them.


  • People aware of R U OK? believe the campaign makes people more willing to ask their friends what’s troubling them.

  • People aware of R U OK? believe the R U OK? campaign makes people feel more connected.

  • People aware of R U OK? agree R U OK? campaigns work to reduce the stigma associated with seeking help for mental health issues.


  • Those who access R U OK? resources view them favourably with the majority considering them to be trustworthy and useful.

  • The R U OK? website remains the most commonly accessed resource with its free information and guidance.

  • Those aware of R U OK? understand we offer a set of year-round activities.


  • Those who are exposed to the R U OK?Day campaign are up to six times more likely to reach out to someone who might be experiencing personal difficulties compared to those not exposed to the campaign.

  • We measure how Australians ask the people in their world if they are OK and how they lend support.

OUR DELIVERABLES R U OK? delivers free resources that increase the willingness and confidence of all Australians to recognise the signs someone is struggling, start a genuine conversation and lend appropriate support. R U OK? also tailors these resources to meet the needs of targeted population groups and settings. OUR RESOURCES AND INITIATIVES >> Examples of our deliverables include:

  • Physical resource distribution

  • Digital resources shared across websites, social media and traditional media

  • An Ambassador Program through which trained volunteers share their valuable voices of lived experience

  • Events in support of mental health and suicide prevention

  • Travel to regional areas connecting in with local services

  • Tailored resources for more vulnerable communities such as Aboriginal and Torres Strait Islander people and LGBTIQ+ communities

  • Research and evaluations to continually measure and improve our work.

WHY IT'S IMPORTANT CONTRIBUTING TO SUICIDE PREVENTION We know that suicide prevention is an enormously complex and sensitive challenge the world over. One of the most well renowned theories behind preventing suicide is by Dr Thomas Joiner. 1 Following the suicide death of his father, Thomas has dedicated his research to try and answer the question, 'why?'. His theory tries to answer that complex question by describing three forces at play in someone at risk. One of these forces is a decreased sense of belonging. It's this lack of belonging and sense of connection that we are working to prevent. By educating and encouraging people to take the time to ask, 'are you OK?' in a genuine authentic manner and listen to the reply with an open mind, we can help people struggling with life feel connected and supported long before they think about suicide. Social connections including regular, face-to-face, meaningful conversations about life, are a protective factor against suicide. Asking, 'are you OK?' is a great place to start. Learn How to Ask. Our work is informed by many other experts in the field and contributes to an integrated nationwide approach to suicide prevention. 1 - Joiner, T.E. (2007) Why People Die By Suicide. Harvard University Press. USA.

OUR 2021-2024 STRATEGIC ROAD MAP We have a big vision and getting there requires having a strategy to ensure our resources, activities and messaging are effective. This document is the strategic road map for our organisation for 2021-2024. VIEW OUR STRATEGIC ROAD MAP


AUTHENTIC CONVERSATIONS The R U OK? mission is to guide people on when and how to have a meaningful conversation with someone in their world who might be struggling. To help us develop the most appropriate calls to action and resources, we want to do more to listen to the experiences of those on the receiving end of the question. We listen to and value the voices of those who are struggling and who might be asked "are you OK?" by someone they know. We are committed to influencing positive behaviour change and helping to ensure R U OK? conversations are authentic and respectful. In this video Phoebe Coupe shares with R U OK? CEO Katherine Newton her experience of an R U OK? conversation.


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